Earlier this week CEO of NBCUniversal Jeff Snell stated that due to the massive success of (Trolls World Tour) on the Video-on-demand platform the studio plans to release it's films on both platforms moving forward.
"The results for Trolls World Tour have exceeded our expectations and demonstrated the viability of PVOD," Shell told The Wall Street Journal. "As soon as theaters reopen, we expect to release movies on both formats."
This is yet another devastating blow to the theater industry during these already trying and stressful times. AMC chairman and CEO Adam Aron immediately fired back in a letter to the chairman of Universal (Donna Langley) stating:
"AMC believes that with this proposed action to go to the home and theaters simultaneously, Universal is breaking the business model and dealings between our two companies, "This policy affects any and all Universal movies and goes into effect today and as our theaters reopen, it is not some hollow or ill-considered threat."
The ban applies to all AMC Theaters in North America, Europe, and the Middle East. Notable upcoming Universal movies include the latest Fast & Furious film F9, Minions: The Rise of Gru, Sing 2, and Jurassic World: Dominion.