In a report earlier this year, conducted by Research firm Parks Associates, it was pegged that overall losses by streaming services from password sharing is at $9.1 billion, projecting that the figure will reach $12.5 billion by 2024.
Now, Deadline reports Netflix is testing a way to limit password sharing, in what could signal a notable shift of the streaming giant’s posture toward users.
An on-screen notification asks those trying to log on with another’s credentials, according to screenshots shared by users, “Is this your account?” “If you don’t live with the owner of this account, you need your own account to keep watching.”
Users will then be prompt to enter their own information and create an account, and given a 30-day free trial.
“This test is designed to help ensure that people using Netflix accounts are authorized to do so,” said by a company spokesperson in a statement.
Right now Netflix’s basic $9 plan allows only one device to stream, while the Standard plan at $14 doubles that and the Premium level at $17.99 expands it to four devices.
The potential crackdown has implications beyond just the sharing of passwords. It is considered an account verification test, so it could also be used for security or anti-fraud measures.
How do you feel about Netflix’s change in password sharing? Let us know in the comments below!