In the wake of Movie theaters making changes to their capacity and even closing for weeks, Universal is leading the charge in releasing their films not quite like other studios.
No they aren't moving the dates, or canceling releases, instead , Universal Pictures will make its movies available on home entertainment on the same day as the films’ global theatrical releases.
Starting with DreamWorks Animation’s “Trolls World Tour,” which is scheduled to debut on April 10 in the U.S. The company will also make films that are currently in theaters available on-demand starting as early as Friday, March 20. These films include the horror movies “The Hunt” and “The Invisible Man,” as well as “Emma,” an adaptation of Jane Austen’s novel from Focus, Universal’s specialty label.
The films will be available for a 48-hour rental period at a suggested retail price of $19.99 in the U.S. and for roughly the same price in international markets. The announcement is a blow to movie theaters, which have long resisted any attempts to shorten the amount of time that movies are available exclusively on the big screen.
“Universal Pictures has a broad and diverse range of movies with 2020 being no exception. Rather than delaying these films or releasing them into a challenged distribution landscape, we wanted to provide an option for people to view these titles in the home that is both accessible and affordable, We hope and believe that people will still go to the movies in theaters where available, but we understand that for people in different areas of the world that is increasingly becoming less possible.”
NBCUniversal CEO Jeff Shell said in a statement.
So what do you think folks? Can the movie theater experience be replaced? is this new way of entertainment for the better or worse? Tell us what you think in the comments!