A lot of fans of the hip hop community are still unclear about the rumors surrounding the so called purchase of one Deathrow Records by world-renowned toy company Hasboro earlier this year. So let’s clear this up, shall we?
The worldwide toymaker announced the $4 billion deal Thursday to buy British company Entertainment One, which produces animated kids shows such as “Peppa Pig” and “PJ Masks” but also owns the rap label.
Hasbro, which owns the rights to My Little Pony, Monopoly, Mr. Potato Head, The Transformers and G.I. Joe, has said the company was looking to expand “family brands” and television production with the purchase.
“The acquisition of eOne adds beloved story-led global family brands that deliver strong operating returns to Hasbro’s portfolio and provides a pipeline of new brand creation driven by family-oriented storytelling,” Hasbro CEO Brian Goldner said in a statement.
So the answer is yes, though Hasbro was aiming for more family-friendly programming, the toymaker ended up with Death Row Records, which is a division of Entertainment One purchased in 2013, once reported by Rolling Stone.
Death Row — was founded in 1991 by Suge Knight, The D.O.C., and Dr. Dre — it was one of hip-hop’s most influential labels, signing some of the biggest names on the West Coast.
The iconic label, however, filed for bankruptcy in 2006 after a series of lawsuits and the imprisonment of Knight. It has since changed hands several times, ending up with Entertainment One when it was bought for $280 million, according to Rolling Stone.
So there you have it folks, the rumors are true. What do you think Hasboros next move should be? Tupac & Suge Knight action figures? Maybe Snoop could take a page from WWE with Sargent Slaughter and join the G.I. Joe roster! Let us know what you think about the acquisition in the comments!