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#SDCC24: ‘FANDOM’ Returns To San Diego Comic-Com!

Updated: Jul 11

Fandom’s Back in San Diego for Its Annual Party at the Hard Rock Hotel on July 25 


Seventh Annual Party Presented by Electronic Arts (EA) 


Sponsors Z2 and Pinfinity Return with Onsite Activations and Collectible Augmented Reality Pins for Attendees

Fandom, the world's largest fan platform, is back in San Diego to host its highly-anticipated annual event during the biggest fan convention of the year. Presented by gaming publisher EA, the seventh annual Fandom Party will take place at FLOAT at the Hard Rock Hotel on Thursday, July 25 from 7:00 p.m. to 11:00 p.m. Guests will explore a variety of fan-first experiences including the opportunity to learn more about BioWare and EA’s upcoming all new single-player fantasy RPG experience Dragon Age: The Veilguard, and custom activations from partners Z2 Comics and Pinfinity. And the party doesn’t stop there! Fandom is turning 20 this year and this year’s party will kick off the festivities with special moments for attendees throughout the night.


The Fandom Party is the hottest ticket in town, filled with interactive experiences including a Dragon Age-themed scavenger hunt leading to a custom photo booth, 360-degree red carpet social cam, giveaways, a graphic novel exhibition from Z2, an AR experience and collectible pin from partner Pinfinity - and so much more!


Stay tuned for upcoming announcements with more details on the musical guest, party ticket giveaways, and activation details.


The Fandom Party welcomes hundreds of fans, industry partners, press, and influencers. Doors open at 7:00 p.m. For more information and details, please email


About Fandom

Fandom is the world’s largest fan platform where fans immerse themselves in imagined worlds across entertainment and gaming. Reaching more than 350 million unique visitors per month and hosting more than 250,000 wikis, Fandom is the #1 source for in-depth information on pop culture, gaming, TV and film, where fans learn about and celebrate their favorite fandoms. Fandom’s Gaming division manages the online video game retailer Fanatical. Fandom Productions, the content arm of Fandom, enhances the fan experience through curated editorial coverage and branded content from trusted and established publishing brands Gamespot, TV Guide and Metacritic, along with its Emmy-nominated Honest Trailers. For more information follow @getfandom or visit:


About Electronic Arts

Electronic Arts (NASDAQ: EA) is a global leader in digital interactive entertainment. The Company develops and delivers games, content and online services for Internet-connected consoles, mobile devices and personal computers.


In fiscal year 2024, EA posted GAAP net revenue of approximately $7.6 billion. Headquartered in Redwood City, California, EA is recognized for a portfolio of critically acclaimed, high-quality brands such as EA SPORTS FC™, Battlefield™, Apex Legends™, The Sims™, EA SPORTS™ Madden NFL, Need for Speed™, Titanfall™, Plants vs. Zombies™ and EA SPORTS F1®. More information about EA is available at


EA, EA SPORTS, EA SPORTS FC, Battlefield, Need for Speed, Apex Legends, The Sims, Titanfall, and Plants vs. Zombies are trademarks of Electronic Arts Inc. John Madden, NFL, and F1 are the property of their respective owners and used with permission.


About Z2 Comics

Recently dubbed the "Hottest brand in music" by Forbes, Z2 Comics has quickly become the premier destination for authentic graphic novels and collectibles, created in partnership with top-tier artists, musicians and pop-culture icons. Distributed globally via Simon & Schuster, Z2 has produced 50-plus unique graphic novel properties, collaborating with Iron Maiden, Gorillaz , NCT-127, Blondie, Elvis Presley, Freddie Mercury, Balmain Paris, Joan Jett & The Blackhearts, Jason Derulo, The Grateful Dead, Machine Gun Kelly, Miles Davis, Sublime, Beethoven, RZA, Mötley Crüe, Vince Staples, Cheech & Chong, The Doors, Anthrax, Public Enemy, Ronnie James Dio, King Diamond, All Time Low, Ivan Moody, Yungblud, Cypress Hill, Babymetal, Major Lazer, RZA, Alter Bridge, Sturgill Simpson, Poppy, John Lee Hooker, and Charlie “Bird” Parker. Learn more at, and follow us on Instagram (@z2comics) and Twitter (@z2comics) and visit them at Booth #1529 at SDCC!


About Pinfinity

Pinfinity is revolutionizing the world of collecting with its innovative platform and community. By merging augmented reality technology with high-quality pins, Pinfinity has become the premier destination for collectors. Partnering with top studios, game companies, comic publishers, and influential personalities, Pinfinity delivers exclusive, licensed drops that captivate fans worldwide. Distributed globally, Pinfinity's unique offerings include collaborations with beloved franchises and iconic figures from Disney, Hasbro, Microsoft, and more. Discover more at, and follow us on Instagram (@PinfinityAR) and X (@PinfinityAR).


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