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Mattel Retrurns To San Diego Comic-Con 2023! Panel Schedule & Booth info Inside.

Mattel, Inc. (NASDAQ: MAT) announced today its return to San Diego Comic-Con (SDCC) from July 19 to July 23! The brand’s presence at the epicenter of pop culture will include panels, special guest appearances, product showcases and more at Booths #3029 and #2945. In celebration of fan-favorite properties, activities will spotlight Masters of the Universe, Hot Wheels, Monster High, WWE, , Jurassic Park and more, bringing exclusive experiences directly to fans.

Kicking off the SDCC celebration on July 10, Mattel Creations will offer special edition drops during their celebrated “12 Days of Fandom” event. The fan-first celebration of all things Mattel will unveil the latest collectibles from a variety of iconic properties. From now until July 16, badged SDCC participants will be able to apply for access to the official Comic-Con 2023 Exclusives Portal to gain access to products at the show as well as the below fan experiences. Fans can stay up to date on all things 12 Days of Fandom at Mattel Creations!

Mattel SDCC Fan Experiences:

  • WWE Superstar Meet & Greet

Thursday, July 20 / 1:15 - 2:15 PM PT (Mattel Booth #3029)

Visit the Mattel booth for a meet and greet with the Superstars of WWE!

  • Hot Wheels Design and Packaging Autograph Signing

Friday, July 21 / 12:30 - 1:30 PM PT (Mattel Booth #3029)

Meet the designers of a newHot Wheels line for a signing and giveaway. . Participants include Chris Colangelo, Kevin Cao, Mike Vasquez,Vic Blankenbaker, and Rich Orlina.

  • Monster High Design and Packaging Signing

Friday, July 21 / 2:00 - 3:00 PM PT (Mattel Booth #3029)

To celebrate 13 years of Monster High, come meet Monster High designers as they sign exclusive SDCC Monster High posters!

  • Little People Collector Avatar: The Last Airbender Poster Giveaway

Thursday, July 20 - Saturday, July 22 / 3:30 - 4:00 PM PT (Mattel Booth #3029)

Little People Collector will be handing out exclusive posters based on the show. During this time, a few lucky fans will receive a poster signed by the creators of the show.

  • UNO Ultimate Foil Card Giveaway

Thursday, July 20 - Saturday, July 22 / 4:30 - 5:00 PM PT (Mattel Booth #3029)

To celebrate the Man of Steel’s 85th anniversary, UNO will giveaway a special-edition UNO Ultimate Superman Foil card at the booth.

Mattel Panels:

  • Mattel & WWE Elite Squad Fan Panel

Thursday, July 20 / 11:15 AM - 12:15 PM PT (Room: 6A)

The Mattel WWE Elite Squad defends their title as the Action Figure champions of San Diego Comic Con with all new WWE action figure reveals and WWE Superstar guests. Join hosts Sam Roberts and Johnny Gargano for a star-studded panel featuring the Mattel Design team and Superstars from WWE!

  • An Inside Look at Mattel’s Jurassic World Toy Design

Friday, July 21 / 11:00 AM - 12 PM PT (Mattel Booth #3029)

In honor of the 30th anniversary of Jurassic Park, go off script with the Mattel Jurassic World Design Team and zoom in on toy creation. Hear from dinosaur toy designers Greg Murphy, Chandra Hicks, Carlos Rosales, and Chloe Mun and get ready for an action-packed conversation featuring product reveals, ferociously fun trivia, and more!

  • Masters of the Universe (MOTU) Design Panel

Friday, July 21 / 12:30-1:30 PM PT (Room 24ABC)

The Mattel MOTU product and packaging team will reveal an exclusive look into the creative process behind the latest releases and a sneak peek of what's to come in 2024 and beyond. Even better, the first 250 attendees will receive an exclusive “Moaty”lapel pin. By the Power of Grayskull!

Stay up to date with Mattel’s activities at San Diego Comic-Con by following @Mattel on Facebook, Twitter and Instagram.



Mattel is a leading global toy company and owner of one of the strongest catalogs of children’s and family entertainment franchises in the world. We create innovative products and experiences that inspire, entertain, and develop children through play. We engage consumers through our portfolio of iconic brands, including Barbie®, Hot Wheels®, Fisher-Price®, American Girl®, Thomas & Friends®, UNO®, Masters of the Universe®, Monster High® and MEGA®, as well as other popular intellectual properties that we own or license in partnership with global entertainment companies. Our offerings include film and television content, gaming, music, and live events. We operate in 35 locations and our products are available in more than 150 countries in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering children to explore the wonder of childhood and reach their full potential. Visit us online at


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