#NYCC25: Hasbro Returns With Fan-Favorite Brands to New York Comic Con 2025

Hasbro is set to make a major splash at New York Comic Con 2025 with an exciting lineup of panels, exclusives, and live experiences that span some of the company’s most beloved franchises. Fans can expect immersive content and collectibles from TRANSFORMERS, G.I. JOE, MAGIC: THE GATHERING, DUNGEONS & DRAGONS, and MY LITTLE PONY, alongside premier partner brands like Star Wars™ and Marvel from Disney Consumer Products, plus Ghostbusters from Sony.

At Hasbro Booth #1012, attendees will discover an interactive showcase featuring top-quality toys, collectibles, and exclusive convention merchandise. Fall convention exclusives include: TRANSFORMERS Generations Armada Nemesis Prime & Air Defense Mini-Con Team, G.I. JOE Classified Series #172 Cobra-La Pythona, Star Wars: The Black Series Mace Windu & Darth Sidious figures, Star Wars: The Vintage Collection Jedi Spirits 3-Pack, and Marvel Legends Series Fantastic Four Villain Super-Skrull. Product photos are available here.

The weekend is also packed with brand and partner panels where fans can hear directly from Hasbro’s creative teams. Highlights include the Star Wars™ and Marvel Panel on Thursday, October 9 from 11:00 a.m. to 12:00 p.m. ET in Room 408, which will reveal new product lines and updates from The Black Series, The Vintage Collection, and Marvel Legends. Fans unable to attend in person can catch the exclusive Hasbro Pulse NYCC Fanstream recap on YouTube later that day at 12:00 p.m. EST.

On Friday, October 10, Nickelodeon x Magic: The Gathering (11:00 a.m. in Room 409) promises a mysterious crossover reveal, while the Hasbro Toy Panel – Action Brands (11:00 a.m. in Room 406.3) will spotlight updates from TRANSFORMERS and G.I. JOE. Attendees will also get behind-the-scenes insights into Ghostbusters and the chance to witness the announcement of the 2025 TRANSFORMERS and G.I. JOE Hall of Fame Vote results. Fans can still cast their votes through October 6 at 3:00 p.m. EST: TRANSFORMERS here and G.I. JOE here.

Saturday, October 11 brings TRANSFORMERS & G.I. JOE: A New Era for the Energon Universe (1:15 p.m. in Room 406.1), featuring Robert Kirkman, Joshua Williamson, Dan Mora, and more. This panel will unveil the latest revelations about the Energon Universe and include a special fan giveaway. Meanwhile, live experiences add extra excitement to the weekend, including the return of the G.I. JOE Cold Slither Live Concert on Saturday, October 11 at The Gramercy Theater. Tickets are available here. Fans can also enjoy the Energon Universe x Skybound Talent Signing at Midtown Comics, MY LITTLE PONY meet-and-greets with Andy Price and Tara Strong at booth #1217, and special Dungeons & Dragons signings with author R.A. Salvatore hosted by Penguin Random House.

With exclusives, panels, concerts, and autograph opportunities, Hasbro’s presence at NYCC 2025 is designed to be a full-scale celebration of its legacy and fan community. Whether you’re a die-hard collector, a tabletop gamer, or a lifelong lover of animated icons, there’s something waiting for you at Booth #1012 and beyond.

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About Hasbro

Hasbro is a leading games, IP and toy company whose mission is to create joy and community through the magic of play. With over 164 years of expertise, Hasbro delivers groundbreaking play experiences and reaches over 500 million kids, families and fans around the world, through physical and digital games, video games, toys, licensed consumer products, location-based entertainment, film, TV and more. For more information, visit https://corporate.hasbro.com or follow Hasbro on LinkedIn.

About Wizards of the Coast

Wizards of the Coast develops and publishes legendary games that inspire creativity, forge friendships and build communities of global fans. A division of Hasbro, Wizards delivers premium experiences across tabletop, video games, and digital platforms, including MAGIC: THE GATHERING and DUNGEONS & DRAGONS. To learn more, visit https://company.wizards.com or follow Wizards of the Coast on LinkedIn.

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