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SXSW22: The Peacock Playground At SXSW!

This weekend SXSW is going down in Austin, Texas and all the major studios are making massive appearances after a two year hiatus due to the pandemic.

Peacock, NBCUniversal’s streaming service, brings an immersive experience to this year’s SXSW festival, the Peacock Playground. In celebration of some of the biggest Peacock’s original shows since its launch in 2020, the Peacock Playground allows SXSW attendees to discover new worlds with interactive spaces for BEL-AIR, GIRLS5EVA, JOE VS. CAROLE, KILLING IT and BUST DOWN, along with a chill Peacock lounge.

The massive Peacock Playground will immerse guests in the world of Peacock, including gamified moments such as a BEL-AIR basketball court and a BUST DOWN Merry-Go-Round, and the opportunity to make a GIRLS5EVA music video.

WHEN: Friday, March 11 to Sunday, March 13, 2022: 11am - 6pm

WHERE: 80-82 Rainey Street (lot across from Bangers)


  • BE FAMOUS WITH GIRLS5EVA Be famous and recreate the GIRLS5EVA opening sequence and your own personalized video. The highly produced moment in homage to the 90s will feature props, lighting and the ubiquitous wind machine. #Girls5Eva

  • BEL-AIR SHOOT YOUR SHOT Hoop it up on the court to win BEL-AIR gear during a 30-second shoot-out. #BelAirPeacock

  • JOE VS. CAROLE SEESAW Pick a side on the JOE v. CAROLE’s seesaw decorated with the tiger theme. #JoevsCarole

  • BUST DOWN MERRY-GO-ROUND Take a spin on the BUST DOWN Merry-Go-Round and enter the absurd world of the series. #BustDown

  • KILLING IT PUTTING GREEN Putt your way to success on the Everglades-inspired mini golf course as part of the KILLING IT playground vignette.

ABOUT PEACOCK Peacock is NBCUniversal’s streaming service. Peacock delivers a world-class slate of exclusive originals, on-demand libraries of hit TV shows, plus critically acclaimed films from the vaults of Universal Pictures, Focus Features, DreamWorks Animation, Illumination, and Hollywood’s biggest studios. In addition, Peacock taps into NBCUniversal’s unmatched ability to deliver a broad range of compelling topical content across news, sports, late-night, Spanish-language, and reality. NBCUniversal is a subsidiary of Comcast Corporation.


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