K-Pop Demon Hunters Is Going Full Toy Mode With an Epic 2026 Lineup

The K-Pop Demon Hunters toy era has officially begun. During this year’s Nuremberg Toy Fair, Mattel and Hasbro unveiled a massive 2026 toy lineup inspired by the film’s high-energy performances, bold fashion, and supernatural monster-hunting action. It’s a full-on fandom expansion that brings music, style, and play together, delivering exactly what fans have been asking for across dolls, collectibles, role play, and game night staples.

Mattel is leading the charge by translating the film’s on-stage flair and character attitude into a wide range of fashion-forward collectibles. The American Girl K-Pop Demon Hunters collection opens for preorder today, featuring individual dolls of Rumi, Zoey, and Mira. Each doll comes dressed in premium fabrics with detailed accessories that reflect their on-screen personalities. Alongside them, Mattel’s fashion dolls spotlight the group’s opening performance looks, while singing dolls capture the iconic “Golden” era fits fans instantly recognize.

Beyond fashion, Mattel expands the world-building with poseable action figures and collectible dolls across multiple scales. Fans can assemble squads featuring HUNTR/X, the Saja Boys, and key character moments straight from the film. Family-friendly favorites also enter the mix, including a themed UNO card game, Polly Pocket mini scenes, and Little People Collector sets, making sure every age group can tap into the K-Pop Demon Hunters universe.

Hasbro turns up the action by bringing the demon takedowns into real life with NERF role play gear modeled after HUNTR/X weapons. Zoey’s Spirit Blades deliver colorful confidence, Rumi’s Four Tiger Sword arrives with a pearlescent foam blade and commanding hilt, and Mira’s Curved Moon Sword channels the precision and grace of the crew’s lead dancer and choreographer. It’s cosplay-ready energy designed for both play and display.

The concert vibes don’t stop there. HUNTR/X and Saja Boys Electronic Light Sticks glow and IR sync for shared, stadium-style play, while FURBY joins the fun with two themed Furblets: Derpy Tiger and the sly Saja Boy Demon Jinu. Each Furblet features over 45 interactive sounds, pop-open ears, themed accessories, and a clip for on-the-go fandom. Rounding out the lineup, MONOPOLY: K-Pop Demon Hunters Edition lets players rehearse, hunt demons, win awards, and battle for fans during game night.

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The first look debuted on the Spielwarenmesse show floor, and the rollout officially begins now. American Girl K-Pop Demon Hunters dolls for Rumi, Zoey, and Mira are available to preorder today via AmericanGirl.com, with the broader Mattel and Hasbro collections launching throughout 2026. Expect dolls, figures, role play, plush, and games to hit major retailers and brand channels across spring and the back half of the year.